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Superrock KYOI was a short-wave radio station located at Saipan island in the Pacific region from 1982 to 1989. The station broadcast rock and pop music to China, Japan, USSR, Australia, New Zealand, and other countries. The idea for Superrock KYOI was first proposed in 1980, due to the popularity of shortwave radio in Japan, which led to the idea of using the medium of shortwave to satisfy Japanese teenagers' and young adults' appetite for Western pop and rock music, as the Western concept of Top-40 or Album Rock radio formats did not exist in Japan at the time. The station began transmitting December 17, 1982. Initial frequencies were 11.9, 15.19, 15.405, and 9.67 MHz. To promote a new standard of broadcasting, Superrock KYOI had a carefully selected name: "Super" having a very strong, positive meaning in Japan, and "YOI" meaning "good" in Japanese. With the slogan "Super Rock" and the promise of "rock and roll from L.A." (although the station's headquarters were located in Honolulu, Hawaii), it was an instant hit not only in the intended target area of Japan, but also, unexpectedly, with listeners worldwide. Enthusiasm did not extend to advertisers in either Japan or the United States, however, as the station found it very hard to sell time, and by late 1985 was soliciting donations from listeners to help keep the station on the air. This strategy ultimately did not produce the needed cash flow and KYOI was put up for sale a few months later.